Clearance
Project Clearance explores the visual and conceptual parallels between the contemporary art world and the language of consumer retail. Set within the familiar environment of a retail store, the project stages artwork as if it were ordinary merchandise—complete with display racks, clearance signs, discount stickers, and promotional language. The viewer is confronted with a disorienting mise-en-scène in which the artwork is stripped of its traditional aura and treated as disposable product.
By mimicking the aesthetics and systems of the retail marketplace, Clearance serves as a critique of the commodification and transactional nature of contemporary art. The language of sales—once reserved for mass-produced goods—is now applied to cultural production. Reduced prices and promotional signage become metaphors for the perceived devaluation of meaning, labor, and authorship in an art world increasingly shaped by market forces.
This installation destabilizes the traditional gallery experience, pushing audiences to question how value is assigned and what is lost when artwork is consumed in the same way as seasonal fashion or surplus inventory. The project challenges viewers to consider their own role as cultural consumers in a system where art risks becoming just another product on the shelf—waiting for clearance.
